Commercial & Trade Development Areas

When ASAA engages with a client, we focus on the following four parts of the client’s business, ensuring that we deliver needs-based development solutions and that we can affect positive change within the client organisation.

• Vision & Mission, Strategy, Sales Objectives & Process.
• Sales Key Performance Areas & Performance Standards.
• Measurement of sales results and remedial action

• Features, Advantages & Benefits, Defining Value Offering.
• Total cost of product ownership – point of differentiation.
• Product application, solutions & presentation skills.

• Sales Activity Management & Solution Selling Skills.
• PODAC-F™ planning, needs, discovery, objections & closing.
• Business-to-business sales & direct end-user sales.

• Market Segmentation, Route to the Market, Prospecting.
• ABC D/P Account Management, CRM System
• Market development & market penetration.