When ASAA engages with a client, we focus on the following four parts of the client’s business, ensuring that we deliver needs-based development solutions and that we can affect positive change within the client organisation.
- Vision & Mission, Strategy, Sales Objectives & Process.
- Sales Key Performance Areas & Performance Standards.
- Measurement of sales results and remedial action
Products & Services
- Features, Advantages & Benefits, Defining Value Offering.
- Total cost of product ownership – point of differentiation.
- Product application, solutions & presentation skills.
- Sales Activity Management & Solution Selling Skills.
- PODAC-F™ planning, needs, discovery, objections & closing.
- Business-to-business sales & direct end-user sales.
- Market Segmentation, Route to the Market, Prospecting.
- ABC D/P Account Management, CRM System
- Market development & market penetration.